Drawing in one in five web users in the country, Mixi now boasts over 15 million members. The site ranks sixth on Alexa Japan and racks up over 14 billion page views monthly. Google Trends for Websites shows the Japan-focused service attracts more visitors than Bebo on a worldwide basis about 2. Compared to leading Western social networks, Mixi is rather scarce function-wise see the screenshot below. Another point making Mixi stand out is that the service generates relatively robust revenues. Mixi Inc.
Japan's social-networking pioneer turns matchmaker | The Japan Times
Your Successful Marketing Campaigns in Japan Starts Here !
Mixi is a fast growing social networking site in Japan. They provide services like: diary, community, message, review, and photo album. Having a lot in common with LiveJournal they also developed many of the same approaches. Their write up on how they scaled their system is easily one of the best out there.
Доступ до ресурсу заблоковано.
The history of modern social networks in Japan goes back to December when the online profile based dating site Gocoo was introduced Takahashi, Additionally, a recent ComScore report claimed that Facebook has a higher number of monthly unique visitors than does mixi. Despite being challenged by its foreign competitors, mixi still has a strong presence in Japan, and is seen as more secure and convenient by local users Acar et al. It consists of smaller and tightly knit social circles and promotes anonymity, long term commitment, and indirect communication, which are part of the Japanese culture. By the same token, mixi users also tend to be introspective and conservative when presenting themselves on the network See Table 1.
There was a time when the only social network that mattered in Japan was Mixi, but these days, after years of stagnation, it is hardly heard of in daily conversation — being replaced in popularity by rivals such as Gree, Mobage, Twitter, Facebook and most recently Line. Asakura obviously senses the urgency in either reviving Mixi or finding the next big business. On Oct.